Why You Need to Invite Viewers (of video) To Participate

Last week, we explored the power of fostering a participative community in today’s multimedia-rich age. Today’s consumers, customers, and users now expect to participate in the process of learning, viewing, voting, competing, entertaining, etc.

Period.

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Our technological age has ushered in this desire for end-users to connect and participate with those “inside” the media they consume. Time and space are no longer barriers in our virtual world. Also gone are the days of passive observers. Because the technological capability is available, we expect to be given the opportunity to participate.

So how does this apply to creating online video presentations?

When you present on video, whether you are teaching, selling, informing, or entertaining, you are addressing a virtual audience that wants to be part of the experience. Let’s explore some of the ways you might involve viewers.

  1. Ask Questions in Your Video
    Asking rhetorical questions in your video presentation and pausing briefly to allow viewers to think about their response is one way to involve viewers. Rhetorical questions can be useful on the front-end, as closing punctuation, or even throughout your video.
  2. Invite Posts and Comments
    Requesting viewers communicate what they want to hear, comment on what you’ve discussed, ask questions, and add their own suggestions to your ideas are all ways to solicit comments and engage viewers.
  3. Request Photos from Viewers
    You can also request viewers send images of how they’ve applied what you’ve shared. For example, if you’ve created a video to show customers how to make a gluten-free cake, ask them to send a photo of the cake they made using your instructions or encourage them to post the image on social media.
  4. Encourage Viewers to Create a Video
    In response to what you’ve shared on your video, encourage viewers to create their own videos to demonstrate ideas, showcase what they’ve learned, or ask direct questions.
  5. Notice your Language – Keep it Personal and Informal
    When you are presenting on video, you can include more personal pronouns in your delivery so we are once again reminded that you are really talking to us. Additionally, you can include phrases such as “now you might be thinking, . . .” In this way, you are reaching out to viewers and including what they might be thinking in your video.

Just because we can’t physically see our audience in video, doesn’t mean we can’t involve them, invite them to participate, and of course, connect with them. A virtual audience member for online videos is still a real viewer.  And yes, they want to be part of your video experience. So make sure . . . they receive an invitation.

What are your ideas for including viewers in online video presentations?

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