Have you ever sold a house? If you have, you know how important it is to stage your home and present it in the best possible light. Literally. Turn on all the lights, make sure closets are lean, kitchen counters should sparkle, carefully arrange furniture, everything in working order, zero clutter . . . you get the picture.
Why? Because details count. And details, after all, leave impressions.
Imagine walls covered with nail holes, dirt smudges on the outside siding, and distracting nicks in kitchen appliances. These items will catch buyers’ attention, but obviously, not in a favorable way.
Instead, they call attention to themselves as defects and give the appearance of deficient care. Whether true or not, this can plant doubt in potential buyers’ minds about the owners’ lack of conscientiousness. The logic follows–albeit faulty–that there may be other issues wrong with the home then.
Impressions either place you in a credible light or they do the opposite.
This is also true for job interviews. We all know that a job candidate must put their best foot forward by dressing professionally and appearing well groomed. Language, demeanor, attitude, energy, professionalism, attire, and grooming all leave an impression–whether true or not. If we look professional, it creates the impression that we are professional. The logic that follows is that a professional-looking employee will contribute productively and positively to a company.
The bottom line is we create impressions. And these impressions lead us to believe other things about home owners and job candidates.
In the world of video production, impressions you create in the camera frame are created in a surprisingly similar fashion. When you present on video, you’re often selling yourself, your company, your brand, your message, your product, your services, etc. At some level, you’re selling something whether explicitly or implicitly. In doing this, you make an impression. Making a favorable impression on your video is essential because in order for viewers to choose to stay watching, you must be perceived as credible, interesting, helpful, or entertaining. To create this favorable impression, everything seen and heard in the visual frame counts.
So how can we create a positive impression on video?
As I mentioned earlier, everything counts. How you speak in the camera frame, where you look, what you wear, what your backdrop looks like, what is in the background behind you–all of these perceived visuals and auditory cues form an impression.
Viewers can get distracted looking at a video presenter’s hair if it’s not groomed well or calls attention to itself. Viewers may get distracted by a background if you’re shooting in a room unrelated to your content. For example, you wouldn’t want to shoot a professional video on how to build a firepit using the webcam on your computer in the bedroom. Also, is the baby dinosaur wallpaper in your video background competing with your video message on speaking with confidence? Perhaps shooting that video in an auditorium next to a lectern would be a better choice. Ask yourself if the background and foreground support or detract from your video message? Shaky cameras or poor audio leave a less than favorable impression. And a message that stumbles, repeats, and is full of tangents does not respect my limited time for watching video.
The simple truth is we will leave an impression whether we want to or not. So why not invest your video production time and effort to leave a favorable impression?
If it would help you, seek out a video coach or video consultant to help you come across with impact to be at your best and effectively reach your audience. Feel free to check out video coaching and consulting services at http://www.howlesassociates.com.
What video impressions are you making with viewers? What do you do to come across in favorable light?