3 Tips For Scripting Your Video

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Scripting Your Video

Have you ever struggled with how to write a good script? Do you know what makes an effective one? If you’ve ever thought about these questions, here are three key tips to help you write a script that will help you write and shoot a quality video.

TIP #1:  Use Conversational Language

Remember one of the most important elements of video delivery is to be conversational. This means that when you speak on camera, not only should your delivery style be informal, fluent, and natural, but the words you use should be as well. Avoid scripting traditional “writing” words like “overall,” and “furthermore” in your script. When there’s a two cent word that does the job, opt for the smaller word instead. Also, consider weaving contractions into your script to add to the casual, conversational feel.

TIP #2:  Show and Tell

When writing a script, the temptation is to “tell” the whole story. But sometimes we forget that video is a visual medium and the visual element should also be involved in revealing and unfolding the story. In the editing process, scan your script to find text references that could be shown visually instead of “telling.” Ideally, the spoken word and the visual frame will work together in the storytelling. There will be times when the visual is enough and other times when the on-camera talent speaks in front of a certain backdrop. The trick is to look carefully at your content and let the content determine when  and where it makes sense to depict a scene visually, script it verbally with a presenter, or use both.

TIP #3:  Pair Scene Descriptions with Text

It’s also helpful in your script to use a word processing software that allows you to create columns and rows. This way you can identify corresponding shots associated with scripted text for each scene. This helps clarify the length and content, as well as the shot list for the director. Creating a shot list in tandem with your verbal script, encourages you to think carefully about flow, pacing, length, consistency, and how to best illustrate the script. Always plan out the script and shot list together well ahead of video shoot day. Enlisting edits from a few trusted colleagues or friends (if you’re shooting the video alone) gives you additional perspective. Always have someone else edit your script and offer suggestions and feedback before your video shoot.

So the next time you sit down to write a script for video, remember to apply these key tips. Soon you’ll be on your way to leveraging both verbal and visual elements for great videos. Happy scripting!

What scripting tips do you use?

 

The “Blank Page Approach”

When you’re asked to deliver a presentation, do you immediately use software to first create your visuals? Do you select a pre-built template? Do you populate your template with ready-made SmartArt?

The affordances of today’s tools and templates certainly can make multimedia development much easier and more efficient. However, there could be something amiss here. What happens to quality when we’re so quick to prepare presentation visuals before identifying objectives and thoughtfully thinking through flow? What is the effect on the audience when we populate a PowerPoint template before thinking through careful design? And what happens to teaching and learning, when we quickly insert images into visuals without a pedagogical rationale for how they support the instructional content?

Today’s technologies are amazing, but we could be even more effective if we first spent time in thoughtful design and creative thinking. So how do we tap into this creative design?

We need to embrace the “blank page” as a welcome starting point.

Have you ever tried beginning a project with a blank page and not rushed to the computer just yet? I call this the “Blank Page Approach.” You begin your project with thinking and sketching. When you begin with nothing, it opens the way for endless possibilities to make themselves available to you and your canvas.

You can certainly use pencil and paper to think out initial thoughts or even a tablet and digital tablet pen. The point is you’re beginning with open-ended possibilities represented by the blank page in front of you. Once initial design and ideas are sketched, then you can use technologies to bring them to fruition and the results will illustrate your careful front-end design. By engaging computers and technologies too quickly in the design stage, we can limit ourselves and our creativity with visual and technical constraints and distractions.

Interestingly enough, Entertainment Mogul, Walt Disney, worked on animations for his films by first sketching things out with pen and pencil—starting with a blank page. Peter Walsh, a renowned professional organizer, encourages clients who are de-cluttering their closets to first completely empty their closets. He advises them to take everything out, so they can begin anew with empty space. This way, new possibilities for arranging and grouping items in their closet occur to them that they never saw before through the “clutter.” Tom Kuhlmann of Articulate Global, Inc. also recommends “starting with a blank canvas in PowerPoint” when first creating visuals. In turn, when Google first created their email system, they challenged each other to think about email as if it had never existed before and to imagine that if they could completely begin from square one, what should email look like and how should it function?

True, there are writers who waste away time by cursing at the “blinking cursor” on a blank page. Yet there are also those who push through writer’s block and create initial drafts only to completely discard them, so they can begin a given project anew with creative freedom. By beginning any project with a blank canvas, pencil and paper, or a blank tablet, you better position yourself to receive limitless ideas once you’ve cleared the way for creative thinking.

So when it comes time to start on that presentation, I challenge you to experiment beginning with a blank page and see what emerges. I see the still, quiet, blank page as the beginning to endless creativity.

What say you?