What You Should Know About Being On Camera

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As a former model, I know that there are two important facial features that sell print ads.

Eyes and mouth.

This is where personality, intrigue, attitude, emotion, interest, and curiosity emerge from. These human dimension features either pull us toward the ad and the product or push us away.

When you present on video, these same two facial features are also critically important. If we cannot see both your eyes or watch your mouth moving, we will not connect as well with you as viewers. Why is this important? Because you are the carrier of the message. If we are not drawn to you, we may not hear what you have to say. This week we’ll  focus on the importance of making sure both eyes can be seen on camera, and next week we’ll focus on the importance of not blocking your mouth in the camera frame (happens all the time when people lean forward or gesture excessively).

As the old adage says, the eyes truly are the “window to the soul.” By establishing eye contact with another, we can sense mood, attitude, emotion, enthusiasm, apathy, energy, engagement, disappointment, interest, disinterest, and the list goes on.

The same is true for video.

When you present on camera, we want to be able to see your eyes to make that vital connection. As babies, we are drawn to faces to sub-consciously determine cues about what is happening. Obstacles that may hinder this connection include poor lighting, poor positioning on camera, inappropriately placed rollover text or icons added in post-production, or hand gestures or body movements that block viewers’ contact with your eyes. Let’s explore these one by one.

Lighting is really important, as good video requires lots of light. When you’re recording yourself on video, make sure your face is lit well from the front, which will likely require a side light to remove shadows from the face. If the presenter is in the dark, viewers won’t be able to make that “invisible” eye contact or feel like you’re looking at us.

Another obstacle is that some presenters may also have awkward positioning that doesn’t allow us to see a presenter’s eyes all of the time they are speaking on camera. If they are turned to the side, or worse, their back to us in parts, we are missing vital communication cues with the on-camera presenter. So make sure the presenter is looking at the lens, and viewers are able to see both eyes within the frame.

In the editing process, sometimes text or other images also get added to the bottom, top, or sides of the screen. Or if your video is overlaid on a video platform frame, certain icons may be added as well. Again, test the playback to make sure your eyes are not covered by these emblems, or modify if they are, as this can be a frustrating experience for viewers.

One last obstacle I often see is unintentional gestures. Unknowingly enthusiastic or presenters who gesture excessively may cover portions of their face when they speak on camera. People easily foget that they are talking within a framed boundary and that by moving their hands as they normally would, they actually may raise them too high and partially cover an important source of connection with viewers — their eyes. When you first come on a video set, ask how big your camera frame is so you know approximately where to place your arms when you gesture. Then, keep gestures below your neck so viewers can always see your eyes when you’re speaking. Adding add cut-away shots, B roll, and supporting visuals into your video add many benefits to your overall video, and obviously, these segments would not require an on-camera presenter to provide eye contact with the lens, A.K.A., the viewer.

Overall, when you present on video, remember the importance of eye contact when you first establish a connection with others – even if your audience is off camera.

So don’t start speaking, until your videographer says he/she can “see the whites of your eyes.”

What say you?

Online Video: The “Slight Shift” Difference

I had an editor once request I change a word in my title because, as he explained it, a singular word can either “kill or boost readership” depending on the word, of course.

Now that’s powerful.

Most of us would be in a hurry to shrug off any difference a slight adjustment might make on a bigger outcome. Yet analytics tell us a different story. Research studies prove otherwise as well.

Apparently, one word can make a difference.

Magazine editors know this truth well. The image selected to grace the cover of a magazine can determine whether or not a magazine sells well. Book editors know that a book’s title can make the difference in whether or not the book has the potential to be a bestseller.

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These minor adjustments are all slight shifts and may seem minute, but ultimately . . . they can make a big difference.

Let’s apply this notion to online video. Some of the widespread beliefs about video are: “online video doesn’t have to be high quality”; “just get it done and post it on YouTube”; “don’t sweat the small stuff”; “viewers of online video are used to low quality”; “just turn on the video camera and start talking”; etc.

Yet there’s definitely something missing in this thinking.

As it turns out, little things can make an impact. For example, by directing your eye contact right at the camera lens, you can connect with viewers in a more powerful and compelling way. By smiling when it’s appropriate in your content, you establish rapport with your viewer, increase likability, and may be watched longer because you’re perceived as inviting and friendly. By taking the time to frame your shot and remove potential distracting background items from view, you help to direct focus on the speaker and his/her message.

Have you noticed a pattern?

All of these adjustments are slight shifts. Slight shifts in the way an online presenter on video comes across, slight shifts in on-camera presence, slight shifts that don’t take that long to make . . . yet, which ultimately . . . make a big difference.

 

What are the collective “slight shifts” you can make in your video presentations?

Why You Need to Invite Viewers (of video) To Participate

Last week, we explored the power of fostering a participative community in today’s multimedia-rich age. Today’s consumers, customers, and users now expect to participate in the process of learning, viewing, voting, competing, entertaining, etc.

Period.

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Our technological age has ushered in this desire for end-users to connect and participate with those “inside” the media they consume. Time and space are no longer barriers in our virtual world. Also gone are the days of passive observers. Because the technological capability is available, we expect to be given the opportunity to participate.

So how does this apply to creating online video presentations?

When you present on video, whether you are teaching, selling, informing, or entertaining, you are addressing a virtual audience that wants to be part of the experience. Let’s explore some of the ways you might involve viewers.

  1. Ask Questions in Your Video
    Asking rhetorical questions in your video presentation and pausing briefly to allow viewers to think about their response is one way to involve viewers. Rhetorical questions can be useful on the front-end, as closing punctuation, or even throughout your video.
  2. Invite Posts and Comments
    Requesting viewers communicate what they want to hear, comment on what you’ve discussed, ask questions, and add their own suggestions to your ideas are all ways to solicit comments and engage viewers.
  3. Request Photos from Viewers
    You can also request viewers send images of how they’ve applied what you’ve shared. For example, if you’ve created a video to show customers how to make a gluten-free cake, ask them to send a photo of the cake they made using your instructions or encourage them to post the image on social media.
  4. Encourage Viewers to Create a Video
    In response to what you’ve shared on your video, encourage viewers to create their own videos to demonstrate ideas, showcase what they’ve learned, or ask direct questions.
  5. Notice your Language – Keep it Personal and Informal
    When you are presenting on video, you can include more personal pronouns in your delivery so we are once again reminded that you are really talking to us. Additionally, you can include phrases such as “now you might be thinking, . . .” In this way, you are reaching out to viewers and including what they might be thinking in your video.

Just because we can’t physically see our audience in video, doesn’t mean we can’t involve them, invite them to participate, and of course, connect with them. A virtual audience member for online videos is still a real viewer.  And yes, they want to be part of your video experience. So make sure . . . they receive an invitation.

What are your ideas for including viewers in online video presentations?

Video Lessons from a Flight Attendant

On a recent flight, I observed the actions of one flight attendant that made this particular Delta employee “stand out from the rest.”

Let’s call him Sam.

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Rather than bore frequent travelers with the usual, repetitive safety instructions in a monotone fashion, Sam did something unique.

In fact, it was the opposite of what you might have seen in the 1986 hit movie “Ferris Bueller’s Day Off,” where Ferris’ Economics teacher famously droned on with “Anyone, Anyone?” while students fell asleep.

True, Sam was required to perform his job duties and explain and model flight safety instructions. But rather, than sitting back and allowing his audience/customers to be passive recipients of the information, he included us in the process.

After explaining that there were four exits in the aircraft while simultaneously pointing to them, he suddenly stopped and asked with a twinkle in his eye, “So how many exits are there?” To my surprise, the normally drowsy half-listening crowd shouted back “four”!

Sam then spoke into the microphone and said, “I have extra snacks for the first person who can show me where their Safety Card is.” Once again, to my surprise, a gentleman in row one immediately whipped out his safety card from the seat in front of him, only to be rewarded with not one, but three extra Biscoff cookies.

Free food always motivates. Always.

Sam went on to say that the lucky winner in row one would now demonstrate how best to apply an oxygen mask to which the lucky winner and the rest of us laughed – appreciating his sense of humor.

As you can imagine, by now, Sam had all of our attention.

Do you see what Sam was doing?

Sam had created a space where the audience could participate. A participatory audience not only enjoys the experience more, but also directs riveted attention to what is being said. As cognitive psychology and the learning sciences prove, attention is an essential ingredient for learning and retention.

So what are lessons from Sam we can apply to online videos and video learning?

The bottom line is that in the age of digital multimedia, audiences want to participate.

Think about the popular reality shows where viewers are able to vote off participants or select winners from competitions. Think about your engagement in social media and your ability to post reactions or disagree with a post. Think about your ability to submit comments on YouTube and request topics you would like to see addressed in the near future.

As viewers, we want to be involved in process. Gone are the days of passive recipients.

So as we move forward to pioneer effective online videos, especially in the learning space, let’s remember what Sam taught us. We need to create a space where viewers can participate, and not just because . . . we’ll give them extra cookies.

Tune in next week, as we explore ways for viewers to participate in online videos you create.

What are your ideas for viewer participation?

Video: The New Literacy

In an address last year, Bill Rankin (Apple’s Director of Learning) said “making videos is a new literacy.” With the explosive growth of video in the last few years and its trajectory for continued growth, video is quickly becoming the dominant communication medium. According to Syndacast,  74% of all Internet traffic by next year will be video.

This notion of being “video literate” is intriquing. Ages ago in the Egyptian culture, only 1% of the population could read or write. These literate scribes were entrusted with writing and reading skills, as well as translations on behalf of their citizenry. Then in various cultures over the ages, literacy began to grow at variable rates. The advent of the printing press and the wider distribution of books also accelerated the spread of literacy. Benjamin Franklin’s idea to create lending institutions for sharing books without fees (our modern day library) also contributed to the cause, as did many other educational variables, and cultural shifts.

Today, we are faced with a need for a new literacy – video literacy. Many professionals have not been trained as videographers, cinematographer, on-camera talent, lighting specialists, and video script writers. Yet in the age of digital media, almost everyone has access to HD video cameras on smart phones and tablets. Publically accessible video platforms such as YouTube and vimeo have made it easy for us to record video ourselves and distribute them with relative ease to a global audience.

However, after watching many of the videos available to global viewers, you may notice some interesting trends. Videos are often handheld creating the “shaky cam” syndrome which is difficult for viewers to watch. Other videos are shot in the dark or backlit, as video requires lots of light. Some video messages ramble on and lose viewers within the first 30 seconds. Other videos showcase very poor audio quality. Some presenters on video aren’t sure where to look, how to move, and reveal their discomfort on-camera, and the list goes on.

So is recording a quality, effective video a new literacy?

Absolutely. As we transition to this age of dominant video communication, there are slight shifts all of us can make to raise the quality and improve our effectiveness. From technical aspects to visual framing, and from message design to on-camera presence, competencies exist that many professionals don’t yet know that they don’t know. By learning how to change a few things in video in order to create a greater impact, we align ourselves to reach our video message goals.

Video literacy begins with learning what those slight shifts are that we need to make. We need to learn and practice how to improve our ability to communicate effectively in this new medium. It is an exciting time for pioneering . . . are you ready?

What’s one thing you’ve noticed recently that video presenters could improve? Would love to hear from you in the comments below.

The Common Mistake Presenters Make On Video

What is the most common mistake video presenters make? After coaching various clients on video presentations, the most common mistake I see is actually quite simple. As is often the case with many mistakes, it’s also one presenters don’t realize they’re making.

The mistake is that people present on video as if they were in a large face-to-face environment.

It’s easy to see why. It’s only natural to take what we know from the real world and map it on to video. However, presenting in person to a live audience uses a very different space, presence, and medium than presenting to a limited camera frame.

For example, when most people present on camera, they often think they can just talk as they normally would in conversation or a speech. Contrary to popular opinion, presenters should not just press record and start talking. Rambling on about your subject area of choice is not the best use of the video medium. So including the usual “interesting” tangents and sub-topic trails in video presentations is the first mistake.

Yes, it’s important to keep your video presentation conversational, but in video, it’s even more important to be succinct. Video presentations need to be short and to the point in order to keep viewers watching. It needs to be conversational, but tighter.

So make your point and move on. We can always replay your video, if needed.

Another example can be seen in video presenters’ body movement. In front of a live audience, speakers are used to being able to move from one side of the room to the other, and this movement can serve as transitions between points. Even moving toward an audience can serve as a point of emphasis.

In video, however, the camera provides the movement. Depending on your content and message, video presenters remain in the same spot, while the camera varies the shot. For example, the camera may show a wide shot initially, then a close-up, and then  a medium shot. The camera also provides movement with camera angles which provides a dynamic flow.

A third example of this common mistake can be seen in hand gestures. The camera frame is much smaller than a face-to-face room, and gestures need to be visible in the camera frame to be seen. If gestures are jerky movements that come into the camera’s view and then exit just as quickly, this can be very distracting to viewers.

Instead, video presenters need to realize that their presentation space is now smaller and rectangular. Your communication space is limited to the confines of the camera lens. Ask your videographer, “how big is my frame?” to best leverage the camera medium and realize where your gestures should be placed to be seen.

So the next time you need to present on video, keep these tips in mind. Make sure you’re not the one making the “common mistake” . . .

What say you?

Video Presentations: The Power of Conversational Delivery

In the last blog, we highlighted the importance of coming across in a personable way when you present on video. Establishing eye contact with viewers through the camera lens is one way to accomplish this.

Another way to connect with viewers and communicate in a personable way is to be conversational.

If someone were to coach your next video presentation and remind you to relax and “talk” as if your viewers were right there with you in your living room, it might seem laughable to you. However, you coach has–in fact–hit upon an ingredient that will make your videos more successful.

If the viewer feels like you are having a conversation with them, that you are talking with them as if it was just the two of you in your living room, their natural communication instincts will engage and they will be more inclined to be attentive.

The real question, however, is how do we achieve that conversational quality?

In our everyday, normal lives we all know how to do this naturally. We share thoughts formed as words, we listen to other’s responses, and we respond to other’s comments. Words are in the moment, spontaneous, informal, and real.

The obvious challenge with video is that the reality of the video is artificial, while the effect needs to be real. Sure, it’s staged and yes, it’s been scripted. However, the real trick is communicating your message in such a way that we retain the freshness of the moment as if that line or sentence is just being thought of at that time.

There are several ways to come across conversationally, and we’ll explore more of these ways in the coming posts. For now, let’s focus on one strategy in particular. To be more conversational, script your message ahead of time. The task of carving out time before your video shoot day to carefully think through what you’ll say, and more importantly, how you say it is vital. In this process of thoughtful preparation, you’ll become more familiar with the content and how to recall it.

After scripting your message and thoughts in a way that feels smooth and genuine, practice out loud several times by initially just reading it. Next, identify the key main points and/or sub-points that must be communicated. To help remind you what to say, you can even post these key points on posters or paper notes right next to your lens or use a teleprompter.

Before you shoot your video, rehearse your script by looking at the camera and choosing the words that you speak at the time that you speak them. Your preparation in writing the script down helps your preparation process, but doesn’t necessarily need to be read verbatim when you record your video. This is one way to ensure that your message will be extemporaneous, and of course, conversational.

Stay tuned for future posts on additional tips you can use to be more conversational on camera.

What say you?

The Personable Factor: On-camera Eye Contact

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When viewers perceive you as “personable” in video presentations, it’s a good thing–a very good thing. In fact, it’s apparently even more important than we thought.

According to a proceedings paper presented at the Learning at Scale Conference (a conference dedicated to promoting scientific exchange of interdisciplinary research), the quality of being “personable” on-camera is even more important than technical quality. This tells us that the messenger is key to delivering the message, because a personable speaker engages an audience.

We all know what it means to be personable. You’ve likely met many personable people in your lifetime. We recognize these individuals as immediately likable, socially and interpersonally adept, friendly, a good listener, someone who connects well with others, gives us their full attention, and the list goes on.

So if this element is so important for video presentations, how do we best achieve it?

One characteristic of being personable on video is the ability to establish great eye contact. I know what you’re thinking. How do we create a sense of connection and eye contact with an invisible audience?

The single best way to establish eye contact with your viewers is to always look directly at the camera lens. When you look directly at the lens, we feel as if you are talking right to us. This is a key ingredient to being personable.

I realize the cold, camera lens is not exactly the most comfortable or preferred spot to focus your eyes, but you need to place yourself in the shoes of the viewer. The viewer wants to feel connected to you, to feel like you’re looking at them and talking right to them. When viewers feel connected, they engage with your message.

To help you overcome the awkwardness of looking at a sterile lens, imagine a friend or someone you know standing right in front of the camera lens. This will help to remind you that you are ultimately talking to real people–just across time and space. Viewers are still there on the other side of the media, reacting and listening to you.

So the next time you’re speaking on video, and you feel the urge to look away, look down, or hide under a bed . . . just remember that looking at the camera lens will help you connect with your audience, and ultimately, make you (and your message) more effective!

Stay tuned for future posts as we explore additional ways to be personable on video . . .

What say you?

The Rise of Online Video Tutorials

Need to make a quilt, but need some guidance? Youtube can help. Interested in learning the secrets to performing on stage from someone who has been there? Masterclass.com is your answer. Wish you could learn how to better prepare for acting auditions? Check out curious.com. Want to learn how to set up a video shoot? Visit lynda.com.

Video tutorials are on the rise with competitors targeting both corporate and academic sectors. Essentially, these are courses you watch. Leveraging the popularity and convenience of learning anytime and anywhere, why wouldn’t you consider purchasing a subscription for you or your staff to view video tutorials on your topics of choice? The beauty of video tutorials is that they are available when and where you need them, and yes, right at your fingertips.

There are certainly benefits to learning via video. Some of the obvious ones include the ability to easily replay them, their on-demand access, the opportunity to pause when needed, and the luxury to complete them at one’s own pace. The challenge may be ensuring learners’ real-world application of concepts and principles as close to the time of learning as possible. Additionally, the ability to talk and write about what one has learned is essential for transferring new mental models from working memory to long-term memory. However, these activities are not always included with online video tutorials.

Each provider of video tutorials offers their own niche for potential buyers of lifelong learning. For example, curious.com, offers brief previews for free so you can get a taste of their offerings as diverse as media negotiation to body language for public speaking. Lynda.com offers video tutorials on a variety of subjects as well, also providing handouts and outlines and the opportunity to take notes online. Masterclass.com affords the opportunity to interface and learn from celebrities the likes of Serena Williams or James Patterson to teach you tennis or how to be a novelist respectively. For educators and students, atomiclearning.com offers videos for K12 and Higher Ed faculty, staff, and students, including how to use popular software for teaching and learning.

In today’s digital age, learning from video tutorials is clearly exploding. Video’s accessibility, the ability to chunk visual content, and self-directed replay and review all combine together to make them, well, . . . absolutely irresistible. Let’s do our part to ensure that they are the best video instruction possible so we can set the standard for quality instruction via video.

What say you?

So You’ve Been Asked to Speak on Video?

So you’ve been asked to speak on video and post it online . . . now what?

Sometimes knowing where to start is the most difficult part. Not only is there the swelling angst of camera anxiety, the rapidly approaching deadline that shouts “we needed it yesterday,” the overwhelming feeling of where to begin, the technical know-how gap, and of course–if we’re being really honest–a delicate ego and image to preserve after all.

Over the next several weeks, we’ll tackle these obstacles to help you conquer the camera, and create online videos that are both professional and effective.

As a place to begin, some of the best video presentations emerge from a need or a core problem in your current business or situation. Make sure you identify this need so your online video can hit its target. This is why I challenge you to begin by identifying your target audience. Is your target audience internal colleagues? Staff? External customers? Students? Constituents? Clients? For example, if you are a professor teaching an online course, your target audience is the students enrolled in your course. So what is it they need from you?

This next step then determines what your target audience needs. Video is best at leveraging movement, presence, and storytelling. Which of these elements would help you address their needs? Using the online course example, students need to get to know you as their online instructor, to develop a rapport with you–albeit virtually–and to recognize your credibility and content expertise. Therefore, creating an online video to introduce students to you, your background, and course expectations is an example of using video to address a specific need for a specific, target audience.

After determining your audience and their need, your next step is to identify your Central Goal. The Central Goal is the ultimate impact you wish to achieve with your online video, condensed into one sentence. To help you identify it, consider the following questions: What impact do you want to achieve? Do you want customers to buy more “XX more gidgets” after watching the video? Do you want to increase your Twitter following? Do you want to attract more patients? Do you want to increase your clientele by XX%? Boil down the impact in one concise statement.

Concision is of the most difficult parts to writing a Central Idea. Imagine pitching your sales product to someone in an elevator. As you know, you have only a few seconds before that elevator door opens, so your pitch must be concise. The Central Goal needs to be just as concise. It is in the process of paring it down, that you get at the core of why you’re creating an online video and what you really hope to achieve with it as a result. Concision leads to clarity.

After all, if you don’t know why you’re presenting on video or what you hope to achieve with it at the deepest level . . . you’ll miss everytime.

Tune in next week for more tips . . .

What are your biggest concerns about speaking on video?