Have you struggled with where to start when you script your video? It’s easy to get caught up in the myriad of “to do’s” for online videos. You need to set up good lighting, ensure you’re using quality video equipment, find the appropriate backdrop to your content, etc. However, there’s one “to do” element that should take front stage in video planning.
Your video script.
Your video script not only facilitates careful design ahead of time–which will save you a lot of time on shooting day–it also serves as your production blueprint. During a video shoot, it’s okay to not actually speak from your script so you can maintain a conversational and spontaneous feel, but regardless, it’s still helpful to script out your message ahead of time so you know where you’re headed.
Some individuals insist they can successfully “wing” their video productions, but this is quite rare because without pre-production planning, scripting and rehearsing ahead of time, your shoot will likely require many more re-takes. This translates into more cost and more time.
So how should you begin scripting?
A helpful technique to guide your scripting is backward design, which has been useful in other applications as well. As the name implies, this means the scriptwriter or designer works backwards. For example, you would first identify what kind of impact you want the video to produce? Do you want viewers to buy something, thing more highly of your brand, associate you with a unique message, learn something, be able to apply XYZ? Whatever it may be, identify the impact clearly and document it in writing.
Then based on the impact you want to have, identify what goals need to be accomplished to be successful. Keep goals limited to two-four in order to keep the scope manageable and achievable.
Your goals then drive the creation of an outline. As you write the outline, ensure your outline includes the call-to-action at the end or a memorable take-away. The outline should also include key points and sub-points to support your key message. You can use cut-away shots, testimonials, interviews, B roll, slide visuals, demos, and other types of visual content to support your message. In your outline, you also want to suggest how you will grab your viewer’s attention at the beginning. After all, you only have a few critical seconds to win viewers over, make a good impression, intrigue their curiosity, and keep them watching.
Now that you have an outline aligned with your desired impact and goals, set aside time to write your script from the outline. Your first attempt will be a rough draft for your eyes only. After completing the first draft, take a break for a day or so to let the script “breathe.” When you come back to review and edit your script with fresh eyes, you will find ways to improve concision and clarity. Once this editing is complete, it’s time to share the script with others.
Every piece of writing improves when it is reviewed by others, so make sure you ask one or two other people to do so. Remind colleagues to help you identify sections that may not flow well, do not make sense, are too lengthy or unclear, etc. Even the Declaration of Independence in 1776 named a lead writer, Thomas Jefferson, but the document benefitted from reviews and edits by other committee members as well, such as Benjamin Franklin and John Adams (patriotic peer reviews).
After you’ve received edits from others, it’s time for a final round of revisions. What works best at this stage is to read your script aloud. After all, the script will be delivered orally, so it should be rehearsed in the oral medium. When you read out loud, you will immediately hear phrases that sound awkward, are not conversational, or stick out in a distracting way. Make your final revisions, and then write the final script. Using this process, a script could endure at least three rounds of editing to trim the fat and ensure your script achieves its intended goals.
Backward design is a brilliant way to ensure your video message achieves what it set out to achieve. Script your videos with this process to place you well on your way to powerfully impacting your viewers.
What scripting tips have worked best for you? Let us know your thoughts below.